The third shakti of Lord Ganesha is this same love extended to all persons one has dealings with in the external world: business associates, a casual merchant and the public at large. It is honest and harmonious relationships in conducting the business of trade and dealings in goods, finance and the distribution of the wealth of the world. This is a most important vibration to be felt, and constantly felt. This shakti of the Lord is tenuous to hold onto, for worldly and materialistic forces, as you well know, militate against this kind of harmony. But once these lower powers are conquered, worries cease, concerns are alleviated and heartfelt joy comes. Such is the grace of loving Ganesha. As the Tirukural (120) declares, "Those businessmen will prosper whose business protects as their own the interests of others."

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